I like trucks. What can I say? The bigger the better. There's nothing like a big tough truck when going for groceries or to the movies. And while this isn't meant to be an advertisement (no, I'm not getting paid) my preference is Ford. I'm sure the other brands have great reasons why they are great too, but's it's the brand I like. I had one once and hope to again one day. You see, the wife needed a minvan and the truck had to go, but that's a sad story for another time.
We all have preferences for certain things. Food, music, people, and even trucks. We like what we like and can't explain why.